UCB | Social Media
Shaping cohesive social experiences that make rare disease awareness clear, human,
and accessible.
and accessible.
As a Senior Art Director at Real Chemistry, I contributed to a social awareness campaign for UCB focused on Thymidine Kinase 2 deficiency (TK2d). Working within existing brand guidelines and imagery, I designed and animated a series of social posts tailored to platform and message.
The work emphasized clarity, consistency, and tone, translating complex and sensitive disease education into a cohesive, approachable social presence.
