Xiidra | Social Media
Translating clinical messaging into clear, engaging social narratives for diverse audiences.
As lead social media designer for Xiidra, I developed posts, reels, and carousel content supporting both HCP and patient audiences. Working closely with account and project management teams, I helped shape consistent social executions across ongoing content, congress moments, and seasonal campaigns.
The work supported an expanded promotional presence for the brand, translating complex treatment information into approachable, platform-appropriate visual storytelling.
