As a Senior Art Director at Real Chemistry, I was a lead social designer on the dermal filler injectable brand, Sculptra. Briefs often included simplifying the science behind the complex MOA, making the brand's innovative treatments more digestible and engaging to audiences. Raising awareness of, and increasing interest in the brand were overarching client and account goals. Posts I've designed have reached view counts as high as 42k, earning 1000's of likes, 100's of shares and strong user engagement.
