For Arcellx, a biotechnology leader advancing cell therapy innovation, I reimagined social media post templates for X and LinkedIn to align with a refreshed brand identity. My deliverables included a social playbook featuring flexible, easy-to-update templates tailored for corporate and employee use, as well as a concise style guide to streamline post creation. To captivate audiences, I incorporated motion design and vibrant photography, ensuring the visuals stood out and engaged viewers effectively.
