As a Senior Art Director at Juice Pharma,
I was asked to develop compelling visual brand concepts for Merck's PegIntron, an injectable medication, designed to treat chronic hepatitis C. Tasked with translating the core attributes of power, strength, and toughness into a visual identity, I led a creative exploration to craft designs that resonated with both healthcare professionals and patients. This project required a deep understanding of the treatment's significance and a strategic approach to conveying its impact through bold and meaningful visuals.
I was asked to develop compelling visual brand concepts for Merck's PegIntron, an injectable medication, designed to treat chronic hepatitis C. Tasked with translating the core attributes of power, strength, and toughness into a visual identity, I led a creative exploration to craft designs that resonated with both healthcare professionals and patients. This project required a deep understanding of the treatment's significance and a strategic approach to conveying its impact through bold and meaningful visuals.
