Two Moto Co. | The Company I Started
Building a brand where identity, product, and community evolve together.
Two Moto began as a digital design class project at Parsons School of Design, driven by an interest in strong visual identity and two-wheeled culture. The idea was to create a brand that felt authentic to the community it served, where design choices, product, and voice reinforced one another.
What started as an academic exercise quickly evolved into a real-world brand with a loyal following and global reach. Within months of launch, Two Moto was shipping internationally, with online sales reaching as far as South Korea.
As the sole designer and operator, I developed the brand from the ground up, shaping everything from identity and apparel graphics to e-commerce, content strategy, and social presence. The focus was on creating a cohesive system that could scale across products, platforms, and physical experiences while remaining unmistakably Two Moto.
From logos and apparel graphics to stickers, patches, hats, and digital storefronts, every touchpoint was designed to strengthen the brand’s identity and its connection to the riding community.
